As you already know a website is critical to any business. An excellent and well-designed site can determine how well your business will perform.
That being said, many companies have realized the importance of having an online presence. However, the most important question is: How well is your website performing? How do you determine if it’s bringing you the returns that you desire?
With such a large number of marketing methods currently available, it can be challenging to track your leads and understand where to spend your marketing monies.
Analytics is one of the best ways of tracking leads. It’s an important part of the lead management formula. The most popular is Google Analytics, which can do a range of things including tracking visitors, what they do on your website, the most effective ads, and which are the best performing key phrases that bring in sales. Having such information is relevant to a website owner as it will help to know how they can adjust their site data so as to be more pleasing and inviting to visitors.
Customer Relationship Management software is important in tracking how well you relate to your customers. CRMs let you keep track of your current customers as well as onboarding new customers. Integrating the CRM you use to your website's lead form will automate a bunch of manual data entry work and also help reduce human errors. Some popular features of CRMs are managing customer buying process, sending personalised emails, email automation, and understanding customer social media usage are some of them. HubSpot, Microsoft Dynamics, and Infusionsoft are popular CRMs but it all depnds on your unique business requirements.
Microsoft Dynamics is a popular CRM that focuses on the service industries, and the sales and marketing sectors. Currently, it has over 40,000 clients. Infusionsoft, on the other hand, offers sales and email marketing features. The platform provides important information on sales proces, creates Web forms and tracks ROIs.
Coupon codes can be extremely vital such as in a company-sponsored event in that they can help you track the interests of your attendees. You can also create subsets that can be used to differentiate the different levels of involvement of the participants in the event. For example, how many people participated in the dance party versus the number of individuals that attended the cocktail event? If you are an e-commerce site, you can use coupon codes to see what products people are interested in. An easy way to manage coupon codes is on a simple spreadsheet. Write down the coupon codes, the number of people the coupon was sent out to and the number of coupon code redeems. This will help you clearly see the effectiveness.
Call tracking is personally one of my favorites. It helps the business gain valuable information about incoming calls. Call tracking is handy when you have multiple advertising streams running at the same time. For example, let's say you have AdWords, Print ads and a landing page running at the same time. Now, people land on your website and they look for your phone number and starts calling. But the problem is you have just one number on all your marketing material and its hard to differentiate which marketing method is generating most or least amount of calls / sales? This is where call tracking comes into play. Call tracking softwares provide you with a different number for each of your marketing method. And it then tracks all the calls came to each number and show you great insights into each call. Some of the features are below;
- The calling number
- Records conversions
- Location of the caller
- Time distribution of all incoming calls
- Live Integration of Google Adwords and Google Analytics
- Track Split Test Results
So this is a quick list of things you can do to see how hard your website works for your business. If its too much to take, we are happy to help. Give us a shout and we'll analyse your situation to see how we can help you.