Internet marketing has grown in leaps in bounds. Some years back, before the explosion of social media channels such as Facebook and Twitter, companies used to use online marketing as just an optional way of getting their brand out there.
Currently, it’s a priority. As a startup, you need to set aside some of your funds to Digital marketing.
There are currently thousands of firms that do online marketing in Australia. So the question is, how do you find that online marketing agency that’s going to work for you? What considerations do you need to ponder on before you choose company X over company Y?
Google certified employees
First, you need to check whether the employees who will be handling internet marketing for your business are approved by Google. Hiring a firm that has employees certified by Google will enable you to maximize the benefits of internet marketing as they are well versed with all procedures. Your startup needs to budget well, making sure they know the amount of money that will be going to the agency and the monies that will be going to Google for the advertisements. Google certified companies need to have a Google Partner Badge that signifies the agency is sound, and that the customers are satisfied with their services.
- Google Analytics Individual Qualification (IQ)
- Shopping Advertising
- Video Advertising
- Mobile Advertising
- Display Advertising
- Search Advertising
For an example, here's a list of Google certificates I am qualified at.
Recommendation and case studies
You can ask for testimonials, case studies, or recommendations to see how good an agency is. It should be noted that all successful internet marketing agencies have case studies. As an Australian startup, you need to review the case studies carefully to see how relevant they are to what you expect from the online marketing agency.
Number of Years of experience in online marketing
As a startup, you need to get a company that has vast expertise in the industry. Internet marketing is such a dynamic industry that keeps shifting now and then. New ways of marketing are emerging, and with such rapid changes, you need a versatile well-versed company to market your brand. A well-experienced firm means that they can find ways of linking up past modes of internet marketing to the modern ways to give you just a perfect mix, a combination that can enable your startup to reach people of all walks of life including the young and old.
Avoid going for the cheap deals
Going for the cheap option doesn’t guarantee you quality work. You will certainly get a range of options, some that will be so cheap and others so expensive. When choosing an internet marketing agency, go for the company that is exceptional and ethical in what they do.
To be sincere, all the testimonials, case studies and years of experience won’t guarantee that an agency is as good as it claims to be. Do thorough research so as to get the best internet agency that will suit your startup.
As always if you need help with Digital Marketing, give us a shout and we are happy to assess your situation.