6 Marketing Tools for Startups

When starting your own business it is very important to know how to exactly advertise and sell your products or services to the public. So we did the research and here are the 6 best marketing tools for startups and entrepreneurs we think works well!

1. Buffer

This is a free social media scheduling tool, a great way to stay ahead with marketing across all of your social platforms. When you wear many hats in your business, it going to be challenging stay on top of all social media channels. This tool lets you connect a profile from each of your networks, could be Facebook, Twitter etc., and to schedule ahead 10 posts for each network. The number of posts you share per day equals the number of days you stay ahead. This saves you time and basically does your marketing for you.

Website : https://buffer.com

2. Google Analytics

This is popular. A free tool developed by Google, which can track pretty much everything in terms of traffic that comes to your website. This includes page views, top referrals, AdWord performance, top social traffic sources, top active pages and geo locations and many others.

Website : https://www.google.com.au/analytics/

3. Hotjar

Again a free tool, which can give detail on what the users are doing on your website, where it is clicked, scrolled and for how long. This tool also provides heat maps, click maps, visitor recordings and scroll maps. You can also use Hotjar to display messages and surveys to your visitors.

Website : https://www.hotjar.com/

4. PowToon

An easily used and free tool to create quality videos for your marketing purposes. It’s easy to operate, creates quality content for short periods of time and saves you money.

Website : https://www.powtoon.com

5. Wistia

This is a tool to use after creating your promotional videos. It is made to market videos like in YouTube, but differently. Wistia has lots of features such as collecting emails address through videos, increasing video ROI and many more. This presents a more controlled environment for your videos on your own website. You really should check it out if you are into videos. 

Website : http://wistia.com/

6. Canva

It offers a big library of pre-made templates and features which could be changed in the process of work to fit the person’s certain needs. There are also options to add additional imagery. Canva offers a basic free version, and a premium version with a vast library of assets to choose from.

Website : https://www.canva.com/

For any new and just starting business, these are The 6 marketing tools that can be used to boost your online presence. If you need help with the digital side of your business, we are happy to help. Click here to give us a shout. 

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